My First Book Fair/Authors’ Expo – Part 2

You want to sell books? First make sure there'll be people to buy them.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos.

Review

What is your reason for going to the event?

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My First Book Fair/Authors’ Expo – Part 1

I A/B tested my poster and sold more books with version B...

<CAVEAT LECTOR>
This thread will be four to five posts long and will focus on marketing with occasional forays into related topics. Know now that I don’t think I’m qualified to write on such. Read my LinkedIn profile and you’ll see that lots of others consider me extremely qualified; I’ve written peer reviewed articles on marketing, published books on marketing, created marketing technologies, developed marketing strategies for recognizable brands, …
But I know my limits. I’m not qualified.
Then again, nobody who claims they are is.
</CAVEAT LECTOR>

Last week I attended my first “authors’ expo”.
Continue reading “My First Book Fair/Authors’ Expo – Part 1”

Lily Iona MacKenzie – Magic Realism, Dangerous Curves and Marketing Success

Lily Iona MacKenzie follows her own Great Trail

Lily Iona MacKenzieHello all and welcome to our continuing series of author interviews. Today’s guest is multi-talented San Francisco based author Lily Iona MacKenzie. Regular readers will be familiar with Lily thanks to her previous contribution Lily Iona MacKenzie’s Book Marketing 101 that covered reviews, Goodreads, readings and radio stations as promotional venues.

Lily writes poetry, fiction and magic realism, the latter in Curva Peligrosa, the story of a woman traveling through realities while journeying from Central America to Lily’s home in Alberta, Canada.

Folks, please give it up for Lily Iona MacKenzie.
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Lily Iona MacKenzie’s Book Marketing 101

Author/Educator Lily Iona MacKenzie on Reviews, Goodreads, Readings and Radio Stations

Lily Iona MacKenzieMulti-talented author Lily Iona MacKenzie’s taking our Author Interview Plunge on Wednesday, 9 May 2018.

Lily’s also a font of knowledge on book marketing (she even teaches it at the university level as part of her creative writing offering!) and, when she shared some of her knowledge while recording our interview, I asked if she’d be willing to share some of her insights with us.

The message here? Take the time to do your homework…

 
Generous (she really is) as ever, she sent me the following. It’s a worthy and fun read. You can also find, follow, befriend and read Lily on:

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How Self-Published Book Author and Marketing Maven Phillip Strang Gets Amazon Reviews

Learn how DCI Isaac Cook and DI Keith Tremayne Thriller Author Phillip Strang got over 300 reviews on Amazon

Phillip StrangPeople following me on social networks know that our first Author Interview Plunge is with crime thriller author Phillip Strang and is scheduled for 12:01pmET Wednesday, 10 Jan 2018. If you’re reading this post after that date/time, you can find his interview at Phillip Strang – Murder is a Tricky Business (British Sleuths and Publishing Analytics) (that link won’t be active until after that date/time).

Phillip and I were talking a few days after the interview and I asked him how he managed to get so many reviews (over 300) on Amazon. He graciously shared his methodology with me and gave me permission to share it with you.

A 15 Step Program
Important: The first step is not recognizing you have a problem, it’s deciding you want to succeed.
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