My First Book Fair/Authors’ Expo – Part 3

What do you need to help you achieve your goal?

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos, Part 2 discussed doing research to make sure a given con/fair/expo will reasonably meet your goals.

This post is about figuring out what you need to help you achieve your book fair/author expo goal.
Continue reading “My First Book Fair/Authors’ Expo – Part 3”

My First Book Fair/Authors’ Expo – Part 2

You want to sell books? First make sure there’ll be people to buy them.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos.

Review

What is your reason for going to the event?

Continue reading “My First Book Fair/Authors’ Expo – Part 2”

My First Book Fair/Authors’ Expo – Part 1

I A/B tested my poster and sold more books with version B…

<CAVEAT LECTOR>
This thread will be four to five posts long and will focus on marketing with occasional forays into related topics. Know now that I don’t think I’m qualified to write on such. Read my LinkedIn profile and you’ll see that lots of others consider me extremely qualified; I’ve written peer reviewed articles on marketing, published books on marketing, created marketing technologies, developed marketing strategies for recognizable brands, …
But I know my limits. I’m not qualified.
Then again, nobody who claims they are is.
</CAVEAT LECTOR>

Last week I attended my first “authors’ expo”.
Continue reading “My First Book Fair/Authors’ Expo – Part 1”