Lily Iona MacKenzie’s Book Marketing 101

Author/Educator Lily Iona MacKenzie on Reviews, Goodreads, Readings and Radio Stations

Lily Iona MacKenzieMulti-talented author Lily Iona MacKenzie’s taking our Author Interview Plunge on Wednesday, 9 May 2018.

Lily’s also a font of knowledge on book marketing (she even teaches it at the university level as part of her creative writing offering!) and, when she shared some of her knowledge while recording our interview, I asked if she’d be willing to share some of her insights with us.

The message here? Take the time to do your homework…

Generous (she really is) as ever, she sent me the following. It’s a worthy and fun read. You can also find, follow, befriend and read Lily on:

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Barb Drozdowich’s Author’s Guide to Working with Book Bloggers

Recommended reading

I picked up The Author’s Guide to Working With Book Bloggers because I wanted to learn more about working with book bloggers.

Well, duh, huh?

Perhaps if I wrote “I picked up The Author’s Guide to Working With Book Bloggers because I wanted to learn more about slicing deli meats.” I’d be a more interesting person.

Confused, but more interesting.

Anyway, I believe this is a good book for extroverts. I’m not, and I tend to think of myself as boring and dull. The Author’s Guide to Working With Book Bloggers is full of excellent information and pretty much it comes down to standing on a mountaintop with searchlights pointing at yourself while shouting into a megaphone (provided you do it all politely).

Polite I can do.

And I love mountaintops for the view.

Not to be seen, though.

Much of what is suggested is common theory to anybody who’s done social/internet marketing and the application part is worth the read. Lots of good links and advice. Excellent for extroverts (in the social sense, not the psychological sense). I think she even says something about some of us having to get outside our comfort zones.

I’ll have to practice my shouting. I guess. maybe.