My First Book Fair/Authors’ Expo – Part 4

Do you practice writing? Practice Marketing, too.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos, Part 2 discussed doing research to make sure a given con/fair/expo will reasonably meet your goals, and Part 3 dealt with determining what you need to achieve your goals.

This post is about practicing your goal before you get there.
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My First Book Fair/Authors’ Expo – Part 3

What do you need to help you achieve your goal?

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos, Part 2 discussed doing research to make sure a given con/fair/expo will reasonably meet your goals.

This post is about figuring out what you need to help you achieve your book fair/author expo goal.
Continue reading “My First Book Fair/Authors’ Expo – Part 3”

Dean Koontz’s “How to Write Best Selling Fiction”

Lots of reading suggestions, lots about the business of writing, but…

This book is an interesting read and dated, both in a number of ways. The two main takeaways seem to be “Publishers are Evil…but not all” and “Read! If you want to write, read!”
There’s no question that Koontz is a bestselling author so one would think he’d have a lot to offer. I didn’t find much revelatory in this book. Definitely a lack of advice re technique, character, plot, dialogue, … Definitely lots of suggestions for whom to read to learn technique, character, plot, dialogue, …
There’s a lot about the business of writing in the book, specifically how bad publishing drives out good publishing (read “lots of bad books drive out good books”) and he gives several examples of poorly written, edited, printed, …books taking up bookstore shelves so there’s less room for accomplished writers to put their wares out.
Makes one wonder what he’d have to say about the self-publishing industry.
Continue reading “Dean Koontz’s “How to Write Best Selling Fiction””

My First Book Fair/Authors’ Expo – Part 2

You want to sell books? First make sure there’ll be people to buy them.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos.

Review

What is your reason for going to the event?

Continue reading “My First Book Fair/Authors’ Expo – Part 2”

My First Book Fair/Authors’ Expo – Part 1

I A/B tested my poster and sold more books with version B…

<CAVEAT LECTOR>
This thread will be four to five posts long and will focus on marketing with occasional forays into related topics. Know now that I don’t think I’m qualified to write on such. Read my LinkedIn profile and you’ll see that lots of others consider me extremely qualified; I’ve written peer reviewed articles on marketing, published books on marketing, created marketing technologies, developed marketing strategies for recognizable brands, …
But I know my limits. I’m not qualified.
Then again, nobody who claims they are is.
</CAVEAT LECTOR>

Last week I attended my first “authors’ expo”.
Continue reading “My First Book Fair/Authors’ Expo – Part 1”