Phillip Strang – Murder is a Tricky Business (British Sleuths and Publishing Analytics)

Do your DCI and DI top the Amazon Sales Charts? – Murder is a Tricky Business with Crime Thriller Author Phillip Strang

Phillip StrangHello all and welcome to the first in our series of author interviews. The first to take The Plunge is crime thriller author Phillip Strang.

Everyone, please stand up and give Phillip a big round of applause for 1) taking part in our exciting adventure and 2) being the first to do so.

Hooray, Phillip!

I started writing at the instigation of my wife and daughter.

Phillip Strang’s Bio
Phillip Strang was born in the late forties, the post-war baby boom in England; his childhood years, a comfortable middle-class upbringing in a small town, two hours’ drive west of London.
His childhood and the formative years were a time of innocence. Relatively few rules, and as a teenager, complete mobility, due to a bicycle – a three-speed Raleigh – and a more trusting community. It was the days before mobile phones, the internet, terrorism and wanton violence. An avid reader since childhood.
In his early twenties, the author, with a degree in electronics engineering, and an unabated wanderlust to see the world left the cold and damp climes of England for Sydney, Australia – the first semi-circulation of the globe, complete. Now, forty years later, he still resides in Australia, although many intervening years spent in a myriad of countries, some calm and safe – others, no more than war zones.

Don’t let anyone tell you that writing is a breeze

Phillip and I talked about writing thrillers, living internationally, the hard work of sitting down and writing, creating box sets of your work, success, marketing and selling as an indie author and advertising on Facebook, Twitter and Amazon (Phillip shared his wonderfully detailed methodology for getting reviews in How Self-Published Book Author and Marketing Maven Phillip Strang Gets Amazon Reviews. It’s worth a read).

That vast amount of people who tell you how to advertise your book don’t know what they’re talking about.

You can find links to Phillip’s books on the right or at the bottom of this post (depending on your device). You’ll also find links to Phillip’s sites underneath the video. And please comment both pro and pro. Okay, con, too, if something really peeves you.

The Interview

Phillip Strang’s Links
Phillip’s website
Phillip’s Books on Amazon
Phillip on Facebook
Phillip on Twitter

Phillip and I talked about a site he uses, InstaFreebie. Check it out.

Special bonus to all watchers, listeners and readers of Phillip Strang’s interview; Be one of the first to comment or share (and let us know) and receive a free copy of Phillip’s latest DI Tremayne Thriller, DEATH AND THE LUCKY MAN

The people who ended up the guilty people in the end were never meant to be the murderers. I had two other people lined up for that…the ending changed totally within the last couple of paragraphs.

How Self-Published Book Author and Marketing Maven Phillip Strang Gets Amazon Reviews

Learn how DCI Isaac Cook and DI Keith Tremayne Thriller Author Phillip Strang got over 300 reviews on Amazon

Phillip StrangPeople following me on social networks know that our first Author Interview Plunge is with crime thriller author Phillip Strang and is scheduled for 12:01pmET Wednesday, 10 Jan 2018. If you’re reading this post after that date/time, you can find his interview at Phillip Strang – Murder is a Tricky Business (British Sleuths and Publishing Analytics) (that link won’t be active until after that date/time).

Phillip and I were talking a few days after the interview and I asked him how he managed to get so many reviews (over 300) on Amazon. He graciously shared his methodology with me and gave me permission to share it with you.

A 15 Step Program
Important: The first step is not recognizing you have a problem, it’s deciding you want to succeed.

Bonus: You don’t have to stand up and say “Hello, My name is … and I’m an author wanting to get reviews for my books.” Okay, maybe you should say that to yourself, depending on your confidence levels.

Seriously, here are the 15 steps:

  • I take my mailing list, primarily generated through Lead Gen Ads on FB initially, although, now I only use InstaFreebie. It’s a lot cheaper and I’ve seen no difference in the quality of the emails I receive.
  • I then upload them onto Mailchimp using a programme called Zapier. The emails gained from FB lead gen ads and Instafreebie are auto loaded onto Mailchimp through Zapier. It’s a bit fiddly to set up, but MailChimp deals with the duplicates. There’s no manual uploading by me.
  • Mailchimp rates the emails on a 1 to 5 scale. I use 4 and 5 for my reviews.
  • Noting that of 5K on my list, only 2K are of any validity.
  • I then sent the 2K an email (left image at bottom. Click for larger image).
  • Of those, 100 will respond.
  • I’ll send them a file with the download link. I use Bookfunnel to ensure that they receive with full instructions for whatever device they use (right image at botom. Click for larger image)
  • Those that respond with a review will receive the next book, and so on.
  • A list of 5K will give me about 30, maybe 40 reviews.
  • As new subscribers are added to my mail list, I repeat the process.
  • It’s a labourious process to start up, but I’ve found no other way to get reviews.
  • Website’s offering for you to join the club in exchange for reviews are of little use
  • Of course, the best ones are when someone buys your book and gives a review, but most people don’t.
  • Let me know if you want any more information.
  • Be prepared for the wasters who will take the free book and never do any
    more. I’ve got a detailed spreadsheet, so I know who these are.

Many thanks to DCI Isaac Cook and DI Keith Tremayne thriller author Phillip Strang for sharing his review-getting methodology with us.

And remember, Phillip’s full interview will be available Wednesday, 10 Jan 2018, 12:01pmET at Phillip Strang – Murder is a Tricky Business (British Sleuths and Publishing Analytics) (link won’t be active until after that date/time).

Phillip Strang's first solicitation (click for larger image)Phillip Strang's follow up soliciation (click for larger image)

Jan 2018 Author Interview Plunges

Hello again.

Bet you thought I was kidding when I wrote about interviewing authors, huh?

We’ve had an amazing response from some incredible authors and poets. We’re currently booking interviews for June 2018 publication and our reach is constantly growing (thanks to everyone who passes this info forward!)

Wednesday, 10 Jan 2018 – Thriller Author Phillip Strang

Thriller Author Philip StrangDCI Isaac Cook and DI Keith Tremayne Thriller Author Phillip Strang talks about the fine arts of murder and marketing on “Murder is a Tricky Business (British Sleuths and Publishing Analytics)“. Look for it on Wednesday, 10 Jan 2018.

Until then, look for Phillip on Amazon, and get his latest DI Keith Tremayne novel, DEATH AND THE LUCKY MAN. You can also follow Phillip on Facebook and Twitter.

Wednesday, 17 Jan 2018 – Cozy Author Donna Huston Murray

Cozy Author Donna Huston MurraryAuthor Donna Huston Murray talks about “Smart and Witty Mysteries” on Wednesday, 17 Jan 2018. You can pre-order Donna Huston Murray’s FOR BETTER OR WORSE if you can’t wait (click the book title or here to order).

Until then, you can get Donna’s books on Amazon and You can follow her on Twitter, Facebook and BookBub.

Wednesday, 24 Jan 2018 – Author Paul John Adams on Extreme Psychopathology and Gang Warfare

Paul John Adams on extreme psychopathology and gang warfareAuthor Paul John Adams talks with us on Wednesday, 24 Jan 2018 about METARULES OF THE S.M.F and his latest book, TO FAIL WITH FLYING COLORS, on “Taking It to the Extremes”.

Until then, read him at Optional Books, Amazon and follow him on Twitter and Goodreads.

Wednesday, 31 Jan 2018 – Sports and Life Author Keith Guernsey

Sports and Life Author Keith GuernseySports and Life Author Keith Guernsey joins us on Wednesday, 31 Jan 2018, to talk about finding love, recovering from brain surgery and how sports played a role in both on “Overcoming Adversity through Love and Sports”.

Until then, find him at Amazon and follow him on Twitter and Goodreads.

Want to be interviewed about your books and publications?
Go to Want to be interviewed (by me)? and send me the requested information. We’ll get you in the queue ASAP, and thanks.